The Northern Trust Open (NTO) Case

We were looking to increase social media followers and generate advanced ticket sales for the NTO.  This  links to the social media campaign put together to generate awareness for the NTO.  During the midst of a busy award season, Lakers games and everything else L.A. has to offer, we wanted to highlight the fun of the game while raising money for charity.

Kaiser Permanente Ohio "Every Day"

Ohio had never run the Thrive campaign, so we were tasked to bring them into the fold.  Rather than start with Thrive messaging, which was already in the marketplace by competitors, we focused on the value KP provides their members all of the time.

My apologies for some double video posts

Blogger is posting two video images in my posts when I select to upload a video for KP, Parrot and Lexus.  I cannot find a way to delete them currently but will work on remedying this with some new posts coming soon.

Parrot Hands Free Devices

I worked on the launch of Parrot, hands free devices in preparation for the hands-free law taking effect in July of 2008.  The strategy was about communicating how easy things are when you're hands-free.  These viral videos were placed around the web and Parrot sold out of product within the first month.

Lexus Dealer Association Spot

This was an interesting project that lasted nine months.  Strategy changed slightly but the focus was to highlight the three Lexus SUV's with a common theme.  Safety was chosen over AWD and then the culturally relevant layer of distracted driving was added into the mix.

Lexus

This spot was the best performing Lexus spot of 2010.  It helped lift innovation, safety and brand perception measures, while plagued by a year of recalls.  The strategy for this was Lexus innovation, through the lens of safety.

2K Commercials

This was a short-lived client Ground Zero but I did have some fun learning how to play MLB 2K9 and The BIGS2 working on these strategies.  The BIGS 2 was all about larger than life play.  MLB 2K9 was all about the realism of the big leagues down to the minor details, and is also the copy line in the spot.

Mercury Insurance "Both is Better" Spots

This is the only location where I could find all four spots, "Taxi", "Box Store", "Dry Cleaner", and "Soccer League".  While all of the competition was talking about great service or low rates, I wrote the strategy to be about having both with Mercury.  We won our pitch with this strategy and were lucky enough to produce the pitch work.

Yaz Launch Work

The quality is not great but this work helped establish Yaz as the number one birth control launch ever, besting Ortho at a fraction of the media spend.